5 Surefire Ways to Increase Traffic to Your Church Website
People use the Internet for everything, including finding the best place to worship on a Sunday. Naturally, you want to attract visitors to find you, look at your website and visit your church in person. Something like 85% of people who go to a new church for the first time, check out the church’s website before deciding to come.
One of the best ways to get people to your site is to create new content consistently through the use of a blog.
But you shouldn’t just wait for people to find your site and hope they come and visit. You want to make yourself easy to find online, and to do that, you need to learn how to increase traffic to your site and get your posts seen.
Everyone is on social media. Your church members and potential church members are, too. So it’s time to use Twitter, Facebook, Instagram and even YouTube to spread the word about what you have to offer. Taking full advantage of social media makes it easy for others to share your posts. Try to encourage your existing members to follow you on social media, and they’ll often share your posts naturally.
Remember to engage with people online. Get to know them, respond to them, invite them.
Create Fun Content
Don’t just post links to your blog and events that are happening at your church. Get creative.
Some people like to share Bible verses on social media if they feel applicable to their daily lives. A church is welcome to do that on social media as well. And doing so can definitely help encourage people. But if you want to create some momentum and spread your content around, you would do well to mix it up on occasion. You can use memes, top 5 lists, recipes, and anything else that might be helpful to your followers to share.
Your blog posts and content you share don’t always have to be about your church. They don’t even have to all be religious. Provide fun and engaging content that people will enjoy and share.
Create a Content Roundup
In fact, consider creating content roundups of other people’s content.
Content roundups are a great way to spread your reach online. An example would be to create an article listing 5 fun things to do in your community, or a list of the 10 best devotional blogs to follow. In both cases, you would contact the resources mentioned and send them a link to your article. Most of them will be happy to share this content with their reader base, automatically increasing your reach and your traffic, as well as boosting your ranking in the search engines.
Write Product and Service Reviews
Nobody wants to be sold to. But if you know of any products or services that would be useful to your members, it’s a good idea to write a review. People will be happy to share your recommendations with anyone who is already looking for something similar–and they’ll hear about your church at the same time.
Don’t be afraid to promote businesses and other organizations in the community.
Stick to Your Niche
When it comes to your content, you can’t be everything to everyone, nor should you try to be. Find your lane and stick to your niche. Your audience will appreciate your consistency and integrity, and you’ll attract the right type of people to your website.
Increasing traffic to your website is not as difficult as it may seem. If you can commit to a schedule for writing good quality blogs and sharing posts on social media, you’ll be sure to increase your number of virtual visitors in no time.