Part 2: Facebook Advertising with Andrew Riis and Richy Hirtle
In part two of our interview with the guys from Reach Out Marketing, Andrew Riis and Richy Hirtle tear apart one of our current Facebook ads and teach us practical steps to getting better results from our Facebook marketing campaigns.
We walk through the steps a church should take to start out with Facebook ads, when to boost posts (and when not to!), and more.
Be sure to catch Part One for more practical Facebook advertising tips.
You can also join Andrew and Richy’s Facebook group for church marketers: Request to join the Church Marketing Group.
Here’s the key points in this video…
11:45 mark: Link to our Rick Rolled post https://thatcc.com/blog/no-more-buildings
13:18 mark: Call To Action is critical
15:05 mark: The importance of a Landing Page for Ads
17:00 mark: The ad is the LAST thing you create in a campaign, NOT the first
17:35 mark: “Ad Set” Level defined
18:15 mark: Don’t spend so much on an initial ad. Run a cheap A/B test.
18:55 mark: How to Double your reach with a simple tweek
20:20 mark: Run as many $20 ads as you can and change 1 variable in each
20:45 mark: Run different images
21:00 mark: Never touch your ad in the first 24 hours
22:55 mark: Retargeting…When and Why
23:15 mark: Facebook Pixel Defined
24:34 mark: Van’s brain exploded
28:00 mark: Mailing Postcards versus doing an Ad
32:14 mark: Relevance Score
35:50 mark: Building a Custom Audience based on your email list
36:11 mark: Create a Lookalike Audience
38:25 mark: Our Ad Meets Its’ Demise
38:59 mark: Van gets a little too excited about a Mailchimp Import button
39:40 mark: We hire Andrew and Richy and give them ALL OUR MONEY
41:25 mark: Learn more at http://www.reachout-marketing.com